The item I hear most about stashes of in the beauty blogger/vlogger world is mascara. Mascara goes off quicker than just about any other beauty product (you should be popping that tube in the bin 6 months after opening, by the way) and I can’t personally justify having more than one on the go at once, but I did find eight – yes, count ’em, eight – hanging out in my stash of things during a huge clear out recently. I thought it’d be a good time to do a bit of a run down of them, and tell you my thoughts – there’s a repurchase in there, 90’s-esque colour, and a packaging hatred, so get amongst for some lash-by-lash breakdown..
First up, Bobbi Brown Smokey Eye Mascara. This one is a miniature size, but oh BOY the price is not. Do you fancy dropping $57 on a mascara? Because I don’t, despite how perfect the product is. Smokey Eye Mascara is gorgeously black in pigment, lasts well and makes my lashes look long, and fluttery as fuck. I actually prefer the miniature size, because it means I can finish a mascara before it dries up and gets useless, but I don’t waste $30 when it does. Bobbi, please sell these perfect little minis. I’d drop the outrageous dollars I’m sure you’d charge on them, because I know how idyllic this stuff is – I just want a size I can finish!
Next, we set in on the half of this line up that Maybelline make. The Rocket Volume Express mascara was much-hyped in 2012-2o13, first brought to my attention by (then) Essie Button, but unavailable in NZ, as it remains to this day. It’s a pretty great one, separating lashes like no tomorrow and keeping them relatively same-looking all day, yet still easy to get off when all is said and done. It’s a plastic, mildly terrifying wand that will absolutely scrape your tightline and make you flinch several times, but if you’re happy to adjust then it does the job pretty well. Gets a little thick and spidery at the end of it’s life, but definitely one Maybelline need to bring to Antipodean shores. I hear the waterproof version is even better.
The Maybelline Great Lash formula is pretty damn iconic – around since the 70’s, the pink-and-green tube has several different incarnations – big/little wand, super-dark formula, blah blah blah.. and then, colour formulas! I picked up two from Amazon a while ago – ‘Vision in Violet‘, a playdough-purple monstrosity, and ‘Very Berry‘, a red mascara with the world’s most unimaginative name. These were technically fine – Violet was a bit thicker than Berry in my experience, but they both had a thin wand and average wear. On the whole, I have two words to say about Violet – never & again. It was a terrible colour and dried up far too quickly. Berry was actually pretty cool – being a burgundy it enhanced my blue eyes and really made them pop in a way a bit more obvious than the usual brown trick. However, trying to remove it was a horror film – despite thinking I had properly removed it all, I woke up to a terrified ex-boyfriend thinking there was something very wrong with my eyes. A lot of fun to own, but I’m sure the other few plum/burgundy mascaras out there will have formulas that outrank this.
The Maybelline Great Lash Brush Gimmick I chose to buy into was the Lots of Lashes brush – a tiny cone/heart-shaped brush that’s designed to get to every corner. I bought it because I’d been intrigued by it for a while and it was $11, but I bloody loved it – easy to get off, separates my lashes nicely, gets ’em all, and isn’t soul-rippingly expensive ($28 for a mascara that costs US$6 is a fucking rip, and you know it Maybelline).
Back when Kmart redid their makeup section, they sold stuff really cheap. I was well into brown/black mascaras at this time, and that’s when I picked up the Revlon Photoready 3D and the MaxFactor 2000 Calorie mascaras. Revlon’s offering stayed unopened for a while, and fell in love with Max Factor’s, which made my lashes look long and fluffy with it’s thicker, drier formula. I noticed as time went on that it flaked off onto my cheeks at the end of the day, and left my lashes looking pretty shite. I thought it was down to it needing to be chucked, so I picked up another one. Straight out of the shop, same deal. Gave it 7 tries and got fed up. No thanks, Max.
Revlon, had the opposite problem – as it got older it became wetter, and left lash imprints everywhere. I also found the name misleading – it did give a brilliant result (especially with that brush on there – long soft plastic bristles everywhere that got all my lashes and made them stand out of my face like nobody’s business) but I promise you there was no volumising going on there whatsoever. The final complaint I have about this one is packaging. It’s a good mascara, but a makeup bag space hog. Not my favourite mascara of them all, but I didn’t despise it. Not like..
LA Colors brown mascara – a nightmare I should’ve seen coming, given it cost me $3. It did fuck all, and was way to warm for anyone. It was cruelty-free though, so props for that. I ended up desperately trying it in my brows for a week, and then it got gloopy. Not a good time.
There you go – some thoughts on mascara. A post you didn’t know you’d want to read. Or maybe you didn’t – I don’t know. Now go forth, and don’t buy an LA Colors mascara.