In the past year, I’ve noticed a steadily increasing stream of product releases. It seems every few weeks, multiple brands release new items into their arsenal and take the blogging world by storm – emails flood inboxes, flatlays are instagrammed, and YouTube hauls cut away to slick close-up demonstrations. Now more than ever we’re bombarded with overwhelming newness and hyperboles on the necessity of beauty products, but I’m easily bored when it comes to makeup. With such a steady stream of newness, my eyes start glazing over – for the most part, it all looks like the same contour palette. Despite this, over the past few months I have found myself with quite a wee list of interesting new products so I’ve done some poking around, swatching and investigating, and have a few thoughts on the latest items in the beauty world. This is a collection of things beyond highlighting drops and liquid lipsticks, that stand out and seem to offer us something different. Read on, and see if I’m as enthralled as people with affiliate links.
YSL, The Shock Mascara: This looks like YSL’s answer to Too Faced’s Better Than Sex (even the same colour cap). Very volumising, I hear it gives the oomph you want for lashes that seduce; and it comes in burgundy. Oh yes please, so long as it isn’t too sticky.
Nude By Nature, Eyeshadow Trio: Not the newest of the new, but I was so blown away by Nude By Nature’s relaunched single shadows, that I went in search of more. Their 3-pan palettes are well-curated and so, so tempting – the rose one is just begging to be mine.
Lancôme, Grandiose Liner: If you hadn’t heard, Lancôme have made a liquid eyeliner with a really weird handle on the brush. Word is the packaging innovation is just okay, but the formula is absolutely bomb. I’ve been looking for a smudge-free alternative to my Napoleon Perdis Matte Eye Ink, and I think this is it.
Rimmel London, Precise Eyeliner: Who doesn’t want royal-blue liner? It’s unusual that the more affordable brands take big colour risks in such products, and I’m glad – Rimmel are known for some excellent eyeliners, so I expect a solid product from them.
Maybelline, Eye Studio Master Drama Nude Eyeliner: This is a few months old now, but all my blogging friends are raving about the new (very long-named) Eye Studio liners from Maybelline. I was super impressed with their Colour Show liners a few years ago, and these are reported to be just as creamy and pigmented, with shimmer involved.
Benefit ,They’re Real! Duo Eyeshadow Blender: 3 words. What the fuck?! The only good things I’ve heard about these were in a very-obviously sponsored video by Shaaanxo, and the rest has been (rightfully, it seems) negative. It’s 2017 – we’ve just begun to forget our unhygienic sponge-applicator sins of past, so please don’t bring them back.
L’Oreal Paris, Brow Artist Maker: This looks MAD. A kabuki-style, dense brush for your eyebrows? Attached to a plastic barrel of powdery stuff? I have Googled, and I can’t figure out how this could possibly work, but I am fascinated and desperately want to get my hands on one.
Stila, Magnificent Metals Glitter & Glow Liquid Eye Shadow: Another hugely popular recent launch, I was at first uninterested – I’m not keen on forking out $40 for a tiny tube of cream eyeshadow. But then the reviews started coming in, and I hear its incredible. Long-lasting, properly metallic and non-scratchy removal. Oh god. I DO need it.
Clarins, 4-Colour All-in-One Pen: Straight off the bat, this was never going to work. Clarins, what were you thinking? Making a pen with 4 thin cylinders of liner with no oxidation protection was always going to result in brittle, scratchy and dry liners that hurt people’s faces. I do love a good bit of stationery, but perhaps not when it comes to a product that’s going near my eye.
Estee Lauder, Perfectionist Serum Compact: I loved the original fluid Perfectionist foundation when I tried it, and I want a new compact solid cream foundation. This looks especially lovely, and has had good reviews.
Bobbi Brown, Retouching Wand: Yeah, these came out like 6 months ago.. but I still haven’t managed to swatch one. The idea, however, is right up my alley and Sophie reckons it’s good so of course, I want it too!
L’Oreal Paris, Fixing Mist: It’s not often I bother going all-out when doing makeup on myself, but when I do, it pisses me off when it starts transferring (though it’s usually due to a fault with my face). I refuse to drop lots on a setting spray and I hear great things about this, so I’d like to give it a shot.
Shiseido, IBUKI Smart Filtering Smoother: So I should’ve realised when I read the ingredients list that this wasn’t a thick, tub product. But I thought it was. Regardless I was excited, especially due to the SPF content. Then I searched actual, not-PR images and it’s a flat, squeeze tube thing. HALF the height of it is just the damn lid. Not excited anymore.
Urban Decay, Self-Adjusting Complexion Primer: The aforementioned Shaaanxo video introduced me to this – I watched her put it on her face and I actually saw a magic difference, so I thought I would very much like it. Now I’m torn, because I’ve also read a few bad reviews. I’ll need to get a sample.
NARS, Soft Matte Complete Concealer: Another big-scale launch in Beauty Land. Apparently this is no normal pot concealer; it really is soft! It won’t tug at your eyes! Velvety as fuck, and as always with NARS, very sleek packaging.
Kevyn Aucoin, The Loose Powder Brush: I love the shape of this thing, it looks like a broom you’d find on a spaceship. It’s goat hair, which I do love in a powder brush, and is a nice size – smaller than others I have, but still enough for my moon of a face.
By Terry, Hyaluronic Hydra Powder: To be honest, I haven’t looked up reviews for this. ‘Hyaluronic’ + ‘Powder’ are not words I normally pair, so my interest is piqued. The mini is $17 at Mecca and I have decided I’ll have it. Don’t talk me out of it.
BECCA, First Light Priming Filter: Yeah, fine concept.. let’s be real though, most consumers can’t be arsed getting on the colour-correcting train. It’s vital for makeup artists, but we have other tricks that don’t have a pants-shittingly expensive price tag.
What new beauty things have caught your eye recently?